SHORTCUTS BLOG POSTS
I’ve written more blog posts than I can count during my time at Shortcuts (it was always one of my favs!) Here are a selection of my personal favourites and best performers in terms of generated traffic.
EXTENDING YOUR CUSTOMER SERVICE BEYOND THE CHAIR
This piece was written as part of a feature launch and was aimed at promoting the newly refresh online booking feature, while using it as an opportunity to promote other complementary features.
“It’s no secret that everyone’s busy – sometimes the best time for your clients to think about booking their next appointment with you is when they’re cosied up on the couch with their fav glass of pinot and Love Island playing in the background. Sip, laugh, book… works every time.”
UNIQUE HAIR SALON ADVERTISING EXAMPLES TO BOOST YOUR BUSINESS
This piece was written as part of an SEO blog content project I worked on end of 2019 and early 2020. I worked with an SEO strategist to generate content ideas and a keyword strategy. I then edited and implemented the plan they provided. This piece continues to be the most visited blog post on the Shortcuts website even now in 2022. We love the power of SEO over here!
“In the age of digital marketing and time-poor people, it’s easy to forget that getting in front of the right people and having a conversation with them can do wonders for a word-of-mouth ripple effect. Put your sneakers to pavement and hand out hair flyers, posters and business cards to other local businesses, like cafes, and suggest partnering with them.”