JONAS LEISURE MARKETING VIDEOS
Jonas Leisure is the leading software provider for gym, leisure and fitness businesses. They have a number of brands that fall under their umbrella which I’ve had the fortune working for since 2017, including Envibe - their hero product. I created the below videos in line with campaigns the team were running.
waves 2020 conference brand videos
the brief
In 2020, the Jonas Leisure team needed a brand video to play at their first conference since the pandemic. The key messages to hit were that they were there to support the industry, offer solutions to help the industry through (such as a contact tracing app before an official government method was put in place). They needed a 1 minute version and a 30 second version so the messaging needed to be tweaked to suit both.
what i did
I wrote the script for the video, tying in the key messages given in the brief. I built a video using Biteable, a video template tool which had an array of stock image and other frame styles in its library. The only cost was hiring a voice-over artist to voice the script.
waves 2021 conference brand videos
THE BRIEF
In 2021, the Jonas Leisure team needed a new video with similar messaging to the 2020 version. The focus of this video was around the “new normal” a hot topic of conversation that year. This video had a 2 minute time-cap so there was plenty of opportunity to play with messaging in the script.
WHAT I DID
In 2021, the Jonas Leisure team needed a new video with similar messaging to the 2020 version. The focus of this video was around the “new normal” a hot topic of conversation that year. This video had a 2 minute time-cap so there was plenty of opportunity to play with messaging in the script.
Feature Promo Videos
the brief
The Envibe team wanted a creative video that promoted the key benefits of their new course management module, and venues and facilities hire module to their intended audience, and also showcased the features in use. These videos needed to be created entirely with in-house resources.
what i did
Knowing that there’s only a small window of opportunity to capture a viewer’s attention, I opted for structuring the videos with industry-relevant visuals and hitting key messages from the get-go. The middle of the video showcased the feature’s user experience and flow, while the ending summarised the overall message and polished off with a strong brand message. No call to action was needed here since it was promoted via a landing page, emails, socials and more where it could be supported with further messaging. I used Canva’s video creation tools with stock video and inserted screen recording footage of the features in action.