pixsalon masterclass
how to stand out in the crowd
In 2022, I co-hosted a webinar called “How to stand out in a crowd” for the newly launched pixsalon brand - a stock photo site for the hair and beauty industry. The webinar targeted salon owners who wanted to improve their marketing. My role was to create the slide deck and present some hot-fire copywriting tips for socials, email and landing pages, while my co-host tackled the visual side of marketing.
the brief
With a background in the hair industry, I’ve learned that hairdressers are visually creative and artistic people - love that about them! The problem they face is being so time poor to market their businesses and finding the right written words and visuals that aren’t before and after shots, to sell their services.
What I did
Honestly, the trickiest part about this project? Condensing all the copywriting tips in my brain down to just a few slides 😅 In the end, I put together the absolute must-know tips that I knew salon owners would benefit from. These things included:
Ways to add their own personality into their copy to connect with their ideal client
Structuring copy for the content medium (eg. socials, email or website pages)
Quick wins for proper grammar ‘cause it does matter!